Helping Kids Choose Not to Drink
Helping Kids Choose Not to Drink
This year, addiction treatment malibu and the coalition launched a social norms marketing campaign in one middle school and three high schools. The goal of the campaign is to inform youth and parents that the majority of teenagers in Upper Bucks choose not to drink. In fact, a survey of 8th, 10th, and 12th graders combined found that two out of three had not used alcohol in the last 30 days. The social norms campaign addresses the reality that the majority of youth over estimate how many of their peers engage in underage drinking. The coalition recruited 65 youth from 3 high schools to form what they call the Street Team to help plan and implement the project. Additionally, local businesses donated services and products to the campaign.